OMT-Experte-Dr. Özgün Köksal

Dr. Özgün Köksal holds a doctorate in psychology and is a senior data analytics specialist.

During her PhD in cognitive psychology at LMU Munich, she focused on how people perceive and interpret data, exploring the cognitive processes behind decision-making. Today, she applies this expertise to help companies design smarter marketing strategies, specializing in analytical CRM, customer segmentation, and data-driven marketing insights. Her work bridges the gap between cognitive psychology and marketing analytics, offering fresh perspectives on how to engage and understand customers.

In her free time, she enjoys spending time with loved ones, going for nature walks, and dancing Latin-style.